Discover our courses

Product has been added to your cart.

Back to courses

Mastering LLMs for Marketing

Single course

Step into the forefront of modern marketing with our comprehensive training programme on leveraging Large Language Models (LLMs). In today’s dynamic digital landscape, marketing has undergone a revolutionary transformation with the emergence of LLMs. These cutting-edge AI systems are not just tools; they are the catalysts driving personalised, engaging, and highly effective marketing strategies. Our course is designed to equip marketers with the knowledge and skills needed to harness the full potential of LLMs and elevate their marketing efforts to new heights.

This programme is led by two experts in AI and marketing, bringing a unique blend of practical, field-tested expertise. Each session is highly interactive, combining theoretical insights with practical, actionable learning. Participants will engage in in-session exercises and assignments designed to apply LLM-driven techniques to real-world marketing challenges. This format ensures not only a deep understanding of the subject but also immediate opportunities to implement the strategies discussed.

What you’ll learn

learn

Predict Trends with Advanced LLMs

Explore how these AI systems can anticipate trends and customer behaviour, enabling marketers to stay ahead of the curve and adjust strategies proactively.

learn

Personalised Marketing at Scale with LLMs

Understand how LLMs can personalise content for individual customers, from email marketing campaigns to online ads, increasing the likelihood of conversion and driving business growth.

learn

Market Analysis with LLM Insights

Learn how to leverage LLMs to analyse vast amounts of data from diverse sources, including social media and customer feedback, to gain valuable insights into market trends and consumer preferences.

learn

Enhance Customer Service with LLM Chatbots

Explore the potential of LLM-powered chatbots to enhance customer interaction and provide personalised customer service. Learn how these AI-driven systems can improve customer satisfaction and loyalty through intelligent interactions.

learn

Revolutionise Marketing Content with LLM

Discover how LLMs can generate creative and high-quality content across various platforms, reducing workload and ensuring a steady flow of fresh marketing materials.

Programme Overview

Week 1
Introduction to LLMs for Marketing
Week 1
Introduction to LLMs for Marketing

Understand the fundamentals of Large Language Models (LLMs) and their role in marketing. Learn how to craft precise prompts to optimise customer segmentation, persona development, and sentiment analysis, setting a foundation for AI-driven marketing strategies.

Week 2
Content Creation and Customer Engagement with LLMs
Week 2
Content Creation and Customer Engagement with LLMs

Explore how LLMs can automate content creation for blogs, social media, and SEO while maintaining brand consistency. Additionally, dive into AI-powered tools like chatbots and virtual assistants to enhance customer engagement and personalisation.

Week 3
AI-Driven Campaign Planning and Strategy
Week 3
AI-Driven Campaign Planning and Strategy

Master the use of LLM-generated insights to optimise marketing campaigns, from channel selection to budget allocation. Apply these insights to create a comprehensive marketing strategy, integrating AI-driven data and creative assets.

January 7, 2025

Online

3 Weeks / 2 two-hour sessions per week

€ 699,00

Any questions? Contact us

Guiding Your Learning Journey

This program is led by experts who bring a unique blend of AI and decision intelligence expertise:

Bianca Soellner
Marketing Manager

Bianca Soellner

Bianca Soellner is the Marketing Manager at Translated. She is the expert in Pi School’s Mastering LLMs for Marketing programme. With over 10 years of experience in marketing and advertising, Bianca has worked across search engine marketing, social media, content creation, and SEO. She is an expert in using large language models (LLMs) to optimize marketing activities, design data-driven campaigns, and improve customer engagement. Bianca’s in-depth knowledge of the digital landscape and her expertise in merging technology with business strategy will guide you in mastering LLMs to create more effective and targeted marketing strategies.

Cristiano De Nobili
Lead AI Scientist

Cristiano De Nobili

Cristiano is a theoretical physicist with a PhD in Quantum & Statistical Physics from SISSA in Trieste, Italy. With over seven years of experience in Deep Learning, he is currently the Lead AI Scientist at Pi School, working mainly on AI applied to environmental and climate challenges. He is a lecturer in Deep Learning at the Master in High Performance Computing (ICTP/SISSA, Trieste) and in Quantum Machine Learning at the Ca’ Foscari College School. His focus has always been on emerging technologies, AI and quantum technology, with collaborations ranging from the European Space Agency to the SIOS Remote Sensing Centre in Svalbard.

Data Scientist

Leading the way in AI innovation, this expert specializes in cutting-edge technologies like Large Language Models (LLMs). With a wealth of experience and deep expertise, they are uniquely positioned to provide you with invaluable insights and practical knowledge to navigate the intersection of AI and decision intelligence.

Digital Marketing Professional with AI Integration Experience

Digital marketing expert with AI integration experience: With a strong foundation in digital marketing and deep expertise in AI integration, this specialist combines cutting-edge strategy with practical application. The hands-on approach and real-world insights will enable you to unlock the potential of AI-powered marketing intelligence, equipping you to deliver impactful results in today’s dynamic digital landscape.

You may also be interested in these other courses

See all Pi School courses

Request info brochure

Fill out the form below to request a brochure and learn more about our couses.

"*" indicates required fields

Privacy policy*
Buy now